Typography
Font stack
The Graphik Collection is our primary brand font family. With a diverse mix of weights, widths, and styles in this font stack, we have an incredible amount of flexibility to adapt typography to unique environments and tones.
Graphik X Condensed
Graphik X Condensed is a display typeface used primarily for titles and top-level headers. Bold and confident, this font is always set in all-caps, and thus should be reserved for short, concise, bold messages.
Graphik Condensed
Graphik Condensed is our secondary display font, used at the same hierarchy levels as Graphik X Condensed. This style is used for sentence or title case titles and top-level headers as it is more readable for longer text blocks.
Graphik
Graphik is our primary text font, chosen for its versatility and peak readability at all sizes. The character set supports most Latin languages as well as Cyrillic and Greek. If you're not sure which font to use, default to this option.
Graphik Wide
Graphik Wide is an expressive extended display typeface used primarily to add visual texture to the brand when paired with our primary condensed display fonts. This font is used intentionally and sparingly, intended for visually expressive applications. It should not be used for body text.
Global — Noto Sans
Noto Sans is a free global typeface available through Google Fonts. We use Noto Sans Hebrew for Hebrew-language content and Noto Sans JP for Japanese-language content.
Download Noto Sans Hebrew | Download Noto Sans JP
Need access to our fonts?
Our fonts are licensed through a commercial foundry and thus are limited to users with licenses. If you need access, please reach out to our Brand and Creative team and we will evaluate your case and/or suggest an alternate typeface.
Principles
Use all-caps strategically
While our all-caps display font conveys the strength, confidence, and heroicism intregral to our band, it must not conflict with readabiliity. Graphik X Condensed all-caps should be used only for short, brief, bold messaging.
For longer titles (usually 5+ words), use Graphik Condensed set in standard case. When in doubt, use standard case.
Apply emphasis selectively
We have several brand-approved treatments to add emphasis to text to create visual interest and variety. However, there must be consistency within individual assets — do not mix and match these styles within the same document (and especially not within the same page).
